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Luma AI

Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free.

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Luma AI is a generative artificial intelligence platform specializing in high-fidelity video generation, image synthesis, and visual modeling for creative industries. The company builds proprietary foundational video models, such as the Ray series, along with brand-consistent image generation engines. The platform generates cinematic high-definition video sequences from text prompts or reference images, providing granular controls for camera motion, framing, and narrative continuity across cuts. It features autonomous creative agents that execute end-to-end asset production and provides a developer API for integration into professional media pipelines. The service is designed for filmmakers, visual effects studios, creative directors, advertising agencies, and digital artists seeking advanced AI video production capabilities. The pricing model operates on a freemium basis with initial free generation credits, supported by monthly subscription tiers and enterprise API plans.