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Jio Haptik is an enterprise conversational artificial intelligence platform designed to automate customer experience, sales, and support operations. The solution enables organizations to build virtual agents capable of conducting natural voice and text conversations across diverse digital communication channels. The platform integrates with channels such as WhatsApp, phone voice systems, RCS, Instagram Direct, Facebook Messenger, and web widgets. Key features include advanced intent detection, dynamic call routing, multilingual support in over one hundred languages, AI co-pilots for human support teams, and comprehensive analytics for tracking resolution efficiency and user satisfaction. The system is built for enterprise organizations in retail, telecommunications, financial services, travel, and healthcare. Its pricing model is based on custom enterprise contracts determined by interaction volume and deployment scope.